Always be Learning
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We designed Always Be Learning's previous website years ago. Since then ABL has grown from data specialists into a full Data and AI consultancy working with ING, IKEA, Schiphol, bol.com and the Ministry of Foreign Affairs. The old site described a company they had stopped being. This one is built for the one they are now.
The challenge
The offer had grown into seven distinct clusters, covering strategy, engineering, analysis, AI, training, approach and tooling, spread across nearly forty pages that all had to be findable, rankable and individually worth reading. That is a navigation problem before it is a design problem: a menu either does that job or quietly buries three quarters of the business. The team also needed to publish new pages themselves, without a developer and without breaking the structure underneath.
Our approach
We rebuilt the site in Webflow on the Client-First framework, with a three-level mega-menu that organises the offer around the question a visitor is actually asking rather than around internal departments. Behind it sits a CMS heavy enough to run the site: cases, stories, vacancies, FAQs, service and industry pages, and a landing-page system that lets the team spin up targeted pages with SEO control built in.
Technical SEO and Answer Engine Optimisation were laid in from the start, with structured data, a clean heading hierarchy and an architecture both search engines and AI assistants can read. A consultancy that sells expertise needs to be found when the question gets asked to a machine.
The results
A platform ABL runs themselves: thirty-eight service pages across seven clusters, plus cases, stories, vacancies and a podcast, all editable in house. Part marketing site, part content library, part lead engine, and built to keep absorbing pages as the offer grows.
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