Moving Gallery
Moving Gallery's programme never stops moving — new exhibitions, new artists, new news. We designed and built a completely renewed platform that feels less like a website and more like walking into the gallery itself.
The challenge
The challenge was to create a presence that matches the quality of the work on the walls, while giving a non-technical team full control over a constantly changing roster of exhibitions, artists, news and artworks.
Our approach
We rebuilt the site around a highly flexible Webflow CMS for artists, exhibitions, news and editorial content, with custom logic in the artwork system that adapts to availability — hiding enquiries on sold works while still supporting edition-based sales.
Under the hood: AVIF image optimisation, structured data, sharper indexing, and reCAPTCHA to keep spam out.
The results
A premium, editorial platform that works as both portfolio and publication — immersive for visitors, scalable for future exhibitions, and easy for the team to run themselves.
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