Elfa
Elfa has specialised in batteries, energy storage, lighting and custom battery packs for more than a hundred years. We completely redesigned and restructured their digital presence to serve multiple business units, international audiences and deeply technical product categories.
The challenge
The challenge was to make highly technical information accessible to engineers and professional buyers — across many product areas and languages — without spending any of the authority a century-old name carries.
Our approach
We reworked the UX and UI and built a flexible Webflow CMS the Elfa team can run themselves: product groups, industry pages, business units, landing pages, a knowledge base, news and recruitment.
A rebuilt navigation and a new landing-page framework make complex catalogues genuinely navigable, while full multilingual support — translated slugs, per-language SEO and structured data — plus careful content migration set the platform up for international growth.
The results
A platform that positions Elfa as a modern, international technology company while keeping the trust earned over a century — now a sales, marketing and knowledge hub built to expand across markets.
.png)
